People wanting to work in local government and make a direct impact on local residents’ lives have the chance to find out more with the launch of a new national recruitment campaign.
‘Make a Difference, Work for your Local Council’ has been co-produced by the LGA, the Society of Local Authority Chief Executives and Senior Managers (Solace), regional employers’ organisations and councils, as part of the LGA’s sector support offer funded by the UK Government.
Following a successful pilot in the North East of England, the campaign showcases the variety of meaningful and fulfilling roles on offer, such as in social care for adults and children, planning, environmental health, and financial management.
Councils across England have been provided with a new toolkit to help promote recruitment in their area, alongside national advertising across radio, billboards and social media that aims to raise public awareness and encourage applications.
More than nine in 10 councils are experiencing recruitment and retention challenges, while facing unprecedented demand for services.
Cllr Abi Brown OBE, Chairman of the LGA’s Improvement and Innovation Board, said: “There has never been a more important time to highlight the real difference that working in local government makes.
“We hope that talented individuals who are keen to progress their careers take up this opportunity to join their local council in delivering the vital services their communities use and rely on every day.”